Nokia renamed ” Windows Mobile ” message from the foreign media , according to foreign media reports, Microsoft has already sent a letter to suppliers , which comes once the completion of the acquisition of Nokia’s mobile phone sector , Nokia’s mobile phone business unit will become Microsoft in Finland a wholly owned subsidiary named Microsoft Mobile Oy ( Windows Mobile equipment Co., Ltd. ) .
At the same time Microsoft announced Monday that $ 7.2 billion acquisition of Nokia devices and services transactions will be this Friday ( April 25 ) formally completed . That is, after April 25 , Microsoft had acquired the business of foreign Nokia with “Microsoft Mobile” name.
However, this does not necessarily mean the disappearance of the Nokia brand .
One, called the letter and did not talk about the Nokia brand change
The main purpose of Microsoft sent a letter to suppliers is updated terms , Microsoft said in a letter : “According to the terms of the sale , Microsoft will assume all rights, benefits and obligations of Nokia devices and services , including the sale of Nokia’s business with suppliers , customers and the existence of a partnership agreement , so we sent a letter to the purpose of this is to update your current terms under your Nokia devices and services business partnerships with the same conditions . ”
Microsoft reminded supplier , after Microsoft and Nokia to complete the transaction , Nokia Corporation (Nokia Corporation / Nokia Oyj) will be officially renamed as Microsoft Mobile (Microsoft Mobile Oy). Microsoft Mobile Oy corporate name should be used as a value-added tax invoices and invoices which deed . And stressed after the end of the transaction in the purchase order (PO) the only change is that the Nokia logo and delete the original legal address , and order number format and sequence unchanged. ”
That is all the letters . Whether Nokia will continue to use the brand did not involve .
Brand names and company names are not necessarily always the same , there ‘s just like the original Nokia Lumia brand , Microsoft ‘s move could also have the Nokia brand.
Second, Microsoft’s previous position continue to use the Nokia brand
Last September, Microsoft announced a $ 7.2 billion acquisition of Nokia’s mobile phone business , according to the terms of the acquisition , Microsoft will acquire Nokia’s Lumia and Asha brand , as well as Nokia’s right to use the brand for 10 years .
Nokia’s chief marketing officer Tuula Rytilä had said : camp for intelligent machines , Microsoft will set up a unified brand suitable for the Lumia and Windows , Asha series and functional machine will continue to follow the ” Nokia ” brand.
Microsoft does not plan to give up the functions of the phone , Tuula Rytilä said Microsoft Asha series on the market outlook is quite promising and functional machine , he thinks another 10 years before the world of intelligent machines , which need to be completed during the feature phones to smartphones transition.
In the global mobile exhibition (Mobile World Congress) held in February this year , Microsoft spokesman reiterated that Nokia ‘s mobile phone division after the fall Microsoft will continue to produce mobile phones, Nokia will continue to use the trademark.
Therefore , Nokia brand will not disappear in the short term .
Third, the Nokia product itself will not be much change
After Microsoft’s acquisition of Nokia, not only won the right to use the relevant brand , but also access to the R & D base and other industrial resources, including Salo in Finland , Tampere and Oulu important R & D base. Tuula Rytilä that these resources are the core of Microsoft’s acquisition of Nokia . In his view, the Nokia design method covers all engineering and manufacturing processes , this unique professional approach allows Nokia also attracted Microsoft to join.
This also means that Microsoft will follow Nokia’s product development practices . Tuula Rytilä also said that Nokia had all the resources and services support team will be incorporated into Microsoft . For the acquisition of the impact to the user , he believes users should not feel any difference.
That is , even if the use of the Nokia brand change , the possibility of a major change in the product itself is small . Nokia will continue to exist in another form .
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